On Tuesday, 23rd June, the U.S. Olympic and Paralympic committee announced that June 23rd will be known as Olympic and Paralympic Day presented by Toyota. It will mark a change in the United States to include the values of the Paralympic movement in the worldwide day of recognition. The day will be highlighted by Team USA athletes, National governing bodies, and community groups.
The USOPC worked in partnership with the International Olympic and Paralympic Committee. The event is held annually on June 23rd recognized as the Olympic and Paralympic day in the United States.
The day is meant to celebrate well being, fitness, sports culture, and educational opportunities, along with promoting the Olympic values of excellence, friendship and respect, and also the paralympic values of inspiration, determination, equality, and courage.
Paralympic track and field gold medallist David Brown said “This is a monumental step to see the two movements join together to celebrate the value that sports brings to the world, no matter what your sport is, what your body looks like or how you play the game. It means the world to me to be able to share all that I have gained through sports with my community, and hopefully, we inspire the next generation of Olympians and Paralympians along the way”.
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Teams USA’s social and digital channels are all set to celebrate this historic day. The event will include the content of a live workout on TikTok with two- time paralympic medallist Hunter Woodhall, and an Instagram live Q&A with Olympic hopeful Michael Norman and two-time Paralympian Jarryd Wallace.
USOPC CEO Sarah Hirshland also commented “The change made this year to include the Paralympic Movement is another milestone in our ongoing efforts to elevate our Paralympic athletes and increase awareness for Paralympic sport in the U.S. Olympic and Paralympic Day joins together athletes and fans from around the world, embracing the unifying power of sport and the inclusivity that the movements bring.
Since 2017, Toyota has been supporting Olympic Day in the U.S and this time will be an official partner of Team USA, the IOC, and IPC.
Ed Laukes, group vice president Toyota Marketing Toyota Motor North America, said “Thank you to the IOC, IPC, and USOPC for their continued partnership as we collectively strive to elevate awareness of the Paralympics with the first-ever Olympic and Paralympic Day presented by Toyota”. “We’re proud of the progress that has been made to advance the Paralympics in the U.S and we remain passionately committed to the movement. We’re thrilled to celebrate the day with the NGB partners, Team Toyota athletes, Toyota team members, and the U.S Olympic and Paralympic family”.
The day will also be celebrated by the IOC’s social and digital accounts, which will include the content from the Olympic champion Laurie Hernandez, 13- time Paralympian champion Jessica Long and Olympian Colleen Quigley.
Participants are invited to join the global conversation using #OlympicParalympicDay.