Ahead of the Olympics event, NBC teams up with Snapchat on four daily shows for Tokyo 2020 Olympics games. Popular multimedia messaging app Snapchat and NBC, the Olympics broadcaster are once again coming together to produce customized Olympic content for the viewers of the United States.
The duo has worked together previously in the Rio Olympics games as well as the 2018 PyeongChang Olympics. The platform allows users, especially from the US to enjoy the live matches, which received a staggering viewer’s response of over 48 million users in the 2018 PyeongChang Olympic Winter Games.
Today, the OTT platform is gaining demand across young groups, who prefer it to that of the traditional broadcasting networks as well as the paid TV subscription. Thus understanding the interest and demand, Snapchat teamed up with NBC Olympics to reach the young viewer that will allow them to sell to the advertisers.
The population of the US, belonging to 13 to 24 years of age uses Snapchat which accounts for 90% of total usage and 13 to 34 years for 75%. Thus the above figure shows, Snapchat is the trending app in the US with more than 210 million daily users.
NBC Olympics, this year is all set to offer more customized content associated with the Olympic games in partnership with Snapchat. This time, viewers will enjoy 70 episodes across four daily Snapchat shows during the Olympic Games.
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Also, the company is planning to have two daily Snapchat Highlight shows, which will be updated in near real-time. The shows will feature memorable moments from the Tokyo Olympic events.
During the games, two unscripted episodes will be streamed per day. The Pyeongchang 2018 debut show “Chasing Gold”, and a new show of a daily recap of the most memorable moments will be available for the Snapchat users. NBCUniversal Digital Lab is the producer of the new shows.
NBC Olympics President Gary Zenkel commented on the development, “We know the audiences on Snap loves the Olympic Games. After two successful Olympics together, we’re excited to take the partnership to another level and produce even more content and coverage from the Tokyo Olympics tailored for Snapchatters, which will also directly benefit the many NBC Olympics advertisers who seek to engage further with this young and active demographic.”
The deal has more to offer, with stories including photos and videos from fans as well as NBC Olympics content. Also, NBC and Twitter have teamed up to stream limited live event highlights, content and daily Olympics show. However, it is unclear when the deal between the two was announced and NBC preferred Twitter over Snapchat. But now it’s clear that the newly assigned deal between NBC and Snapchat is bigger than before.
NBC Universal is expecting revenue to exceed $1.2 billion in ad sales in the 2020 Olympic games, which are also aired on NBC, NBCSN, Olympic Channel: Home of Team USA and also on NBC Sports digital platform.