Tokyo 2020 Olympic games are all set to kick start soon, where the five new Barbie dolls get Olympic ready in an all-new sporty look. This time the Toy brand Mattel has collaborated in partnership with the International Olympic Committee to create licensed toy products highlighting the five new sports disciplines that will be included in the Summer sports program.
The theme of the Barbie Olympic Games Tokyo 2020 International is based on baseball, softball, sport climbing, karate, skateboarding, and surfing.
Timo Lumme, Managing Director of IOC Television and Marketing services said: “In line with our global licensing strategy, this new international licensing collaboration with Mattel is a great way to engage with an important audience, our younger fans, and their families, and through these high-quality products to connect them with the Olympic brand and values”.
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Mattel’s Chief Franchise Officers, Janet Hsu, commented “Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages. The Mattel Tokyo 2020 collection honors these sports and inspires a new generation through Olympic spirit and outstanding athletic tradition”.
Along with Barbie toys, Mattel’s Tokyo 2020 products will also include a new Hot Wheel collections that will represent Olympic sports from the first event in Athens to making its debut in Tokyo and also will have a limited edition of UNO deck featuring Mascot, Miratowa.
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