Ahead of the Tokyo Olympics 2020 Games, Cadbury Australia the confectionary giant named as the official chocolate partner for Olympics 2020. The company made an official announcement that the brand is an official partner for both the Australian Olympic as well as Paralympics Teams for the Tokyo 2020 Games.
Cadbury will be associated with the Olympic Games for the third time with Tokyo 2020 event and the second time with Paralympics games.
The Tokyo 2020 Olympics games are all set to kick start on 24th July until 9th August and the 2020 Summer Paralympics from 25th August to 6th September 2020.
Thus Cadbury will continue as an official chocolate partner of the two teams in the lead-up and during the Olympic Games.
Marketing Director at Cadbury Australia, Paul Chatfield said: “We’re thrilled to partner with the Australian Olympic and Paralympics Team this year, and we’re proud to support Australia’s hard-working and passionate athletes for the third time as they prepare for Tokyo 2020”.
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The team Australia will unite with the company celebrating the iconic sporting event through a series of marketing activities, including in-store promotions, PR and above the line advertising.
Matt Carroll AM, CEO of the Australian Olympic Committee is excited about the partnership “With the Tokyo Olympic Games the closet thing to a home game since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team. Without the efforts of Cadbury, our athletes across all the sports could not fulfill their Olympic dreams”.
Lynne Anderson, Paralympics Australia Chief executive said “Paralympics Australia is so pleased to welcome Cadbury into the Australia Paralympic family for its second consecutive Summer Games cycle. Cadbury contributed greatly to our Team in the lead up to Rio and was no doubt part of our success on the world stage. We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo.”